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- 🤖 Adobe Unveils Generative AI Capabilities in Premiere Pro
Good morning and welcome to the latest edition of neonpulse!
Today, we’re talking about Adobe’s new partnership with generative AI tools 👀
Adobe Revolutionizes Premiere Pro with Generative AI Tools and Strategic Partnerships
Adobe is making significant strides in the integration of generative AI within its flagship video editing software, Premiere Pro, by incorporating advanced AI tools such as OpenAI’s Sora, RunwayML, and Pika. This move is part of Adobe's broader strategy to enhance the video production process through innovative AI technology, offering users a variety of AI models to optimize their creative workflows.
Adobe is still in the process of finalizing revenue-sharing models with these third-party AI providers, emphasizing its commitment to both fostering partnerships and enhancing user experience. Additionally, Adobe is developing its proprietary Firefly Video Model, which joins its suite of AI tools including Firefly Image, Vector, Design, and Text Effects Models.
In an effort to train these sophisticated models, Adobe is compensating the creative community by offering $120 for videos depicting ordinary activities and emotions. This initiative requires clips that showcase a range of actions and emotional states, from joy to anger, ensuring the content is diverse yet appropriate by excluding copyrighted or offensive materials.
Adobe is releasing three new features to Premier Pro with these partnerships:
Generative Extend: this creates new frames to elongate shots at either the beginning or end, thereby enhancing clip length without compromising quality.
Object Addition/Removal: dynamic replacement or removal of objects within frames, and the
Generative B-Roll: automatically generate video clips from simple text prompts, significantly reducing the time creators spend searching for suitable footage.
To maintain transparency and trust in this new era of generative content, Adobe has also rolled out 'Content Credentials' within Premiere Pro. This feature labels videos created through AI, detailing the specific models employed during the creation process.
Which new AI feature in Premiere Pro excites you the most: |
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And now your moment of zen
Source: Cyber Grunch Fairy
That’s all for today folks!
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