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- 🤖 Disney establishes AI task force
Good morning and welcome to the latest edition of neonpulse!
Today, we’re talking about Disney, because it’s establishing an AI task force…
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Disney Establishes AI Task Force
In a move signaling its commitment to the future, Disney has unveiled an AI task force dedicated to harnessing the power of artificial intelligence within its expansive domain.
Launched earlier this year, this task force's mission, as outlined by three sources speaking to Reuters, is to unlock AI's potential across Disney's spectrum, while also cultivating relationships with innovative startups.
A primary objective of this endeavor is to tackle the ever-mounting costs of movie and TV production, which can reach staggering heights of up to $300 million for blockbuster projects. The widespread perception is that AI can be a game-changer in cost reduction across diverse sectors. Moreover, its potential goes beyond cost efficiency – it holds the promise of elevating customer service and introducing innovative interactions at Disney theme parks.
An exemplar of this AI-inspired revolution is the Kiwi Project. This initiative brought to life the endearing 'Baby Groot', a nimble robot that mirrors the movements and personality of its counterpart from Guardians of the Galaxy. The future envisions such robots as integral performers in live shows and even roaming freely within the theme parks.
Disney's fervor for AI is clear in its current hunt for top-notch AI experts. Across the company's divisions – spanning studios, parks, engineering, and advertising – there are eleven positions eagerly awaiting AI enthusiasts. The advertising arm, in particular, is gearing up to unveil a "next generation" AI advertising system.
Looking back, Disney's affinity for cutting-edge technology has roots tracing back to its earliest days. A pioneer in synchronized sound in animation, the 1928 classic Steamboat Willie featured the first-ever synchronized soundtrack in an animated film.
In the backdrop of this forward momentum, it's important to acknowledge the current debate surrounding AI in the entertainment industry. Hollywood writers and actors are voicing concerns over the increasing role of AI, fearing its impact on their livelihoods.
Do you think Disney will replace most humans with AI in the long run? |
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