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First look at Instagram's AI Detector
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Good morning and welcome to the latest edition of neonpulse!
Today we’ll be talking about Instagram’s AI Detector
First look at Instagram's AI Detector
Instagram is working on a new feature that will notify users when AI has been used to create or edit content on its platform. The notice, discovered by app researcher Alessandro Paluzzi, indicates when an image has been "generated by Meta AI" and provides a brief explanation of generative AI. This development comes after major AI players, including Meta, made commitments to inform users about AI-generated content.
It is unclear how automated Instagram's labeling system will be and whether it will rely on users disclosing the use of AI. However, the wording "Meta said" suggests that the tech firm might proactively apply the notice in some cases. Meta declined to comment on the matter.
The integration of AI-generated content notifications comes amid concerns about the potential for AI-generated misinformation. Earlier, a manipulated image of the pope went viral, highlighting the risk of using AI to spread dangerous misinformation.
#Instagram is working to label the contents created or modified by #AI in order to be identified more easily 👀
— Alessandro Paluzzi (@alex193a)
11:58 AM • Jul 30, 2023
Interestingly, Meta has recently open-sourced its large language model, LLaMA 2, a move aimed at fostering innovation and collaboration in the AI community. However, the company has yet to widely release consumer-facing generative AI features for its products, such as Instagram. Despite this, there have been hints of the kind of features Meta is exploring. In a June all-hands meeting, CEO Mark Zuckerberg mentioned the development of features like using text prompts to modify photos for Instagram Stories, suggesting that AI will play a significant role in enhancing photo editing capabilities.
Moreover, Alessandro Paluzzi, the app researcher, has identified signs of an "AI brush" feature for Instagram, which could allow users to add or replace specific parts of images using AI-driven tools. This suggests that Meta is actively exploring various AI-driven enhancements to improve the user experience on its platform.
In a broader context, Google has also announced its "About this image" feature, which is set to launch this summer. This tool aims to help users determine if an image has been AI-generated by providing insights into its origin and indexing history. Such efforts by major tech companies demonstrate a growing commitment to transparency and accountability in the development and deployment of AI technology.
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