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- Google's AI search gets Videos and Links
Good morning and welcome to the latest edition of neonpulse!
Today we’ll be talking about Google’s AI Search
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Google’s AI search is getting videos and Better Links
Google's AI-powered Search Generative Experience (SGE) is evolving and now includes images and videos in the summary box at the top of search results. CEO Sundar Pichai sees it as the future of Google Search. He believes that it provides the opportunity to break away from the traditional approach and enables a more open-minded and creative way of interacting with search results.
One of the key challenges Google faces with SGE is striking the right balance between providing informative summaries and including links to contextualize the information. On one hand, the summary box offers a concise and easy-to-read overview of the search results, but on the other hand, it must ensure that users have access to the necessary context and relevant sources. This delicate balance is essential to ensuring that users find the information they need effectively and accurately.
The integration of video into SGE is particularly promising. By leveraging YouTube's extensive video library, Google can now direct users to specific chapters or moments in videos that address their queries. This enhancement is especially valuable for searches that involve learning or tutorials, such as troubleshooting issues or DIY tasks.
As SGE evolves, it raises significant questions about the future of web browsing. With AI-generated summaries becoming more prevalent, there are concerns about the impact on traditional web pages and the potential for misinformation or biased content to be amplified. Despite these challenges, Google is committed to refining and expanding SGE's capabilities, aiming to provide users with a more immersive and intuitive search experience.
Ultimately, the goal of SGE is to become a go-to tool for users seeking ideas, recommendations, and options. It excels in subjective queries, such as travel destinations or entertainment choices, where there is no definitive answer. With access to more sources, media, and context, SGE has the potential to further diminish the reliance on the conventional "10 blue links" format and reshape how people interact with search results in the future.
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