🤖 OpenAI is building SearchGPT to take on Google's empire

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Today, we’re talking about OpenAI’s new AI-powered search engine. Will it compete with Google? 👀

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Say Hello to SearchGPT: OpenAI’s AI-Powered Search Revolution

OpenAI is making waves with the introduction of SearchGPT, an AI-driven search engine that promises real-time access to internet information. Unlike traditional search engines, SearchGPT doesn't just list links; it organizes and summarizes data. For instance, when asked about music festivals in Boone, North Carolina, it provides detailed event descriptions and relevant links. This approach aims to enhance user experience with its clear, intuitive interface that supports follow-up questions and offers a feature called “visual answers” that includes AI-generated videos and images.

SearchGPT, powered by the GPT-4 models, is currently a prototype accessible to only 10,000 test users. OpenAI is collaborating with publishers such as The Wall Street Journal, The Associated Press, and Vox Media to ensure content integrity and accurate attributions. OpenAI spokesperson Kayla Wood highlights that this collaboration allows publishers to manage their content's appearance and opt out of AI training while still being featured in search results. This partnership aims to mitigate issues like those faced by Perplexity, another AI search tool criticized for content misuse.

As OpenAI refines SearchGPT, it could pose a significant challenge to Google's dominance in the search market. With its ability to connect users to high-quality journalism through clear attributions and direct links, SearchGPT could set a new standard for how we navigate the internet. That said, Google is clearly going after OpenAI’s business with its own AI initiatives, so we are not surprised to see meaningful competition between these companies.

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